Lifecycle Strategy & Planning

• Build and execute retention strategies across email, push, and in-app messaging to increase repeat purchases and LTV.
• Map customer journeys and develop automated flows (welcome, onboarding, abandoned cart, post-purchase, win-back).
• Coordinate campaign calendars with performance, content, and design teams to align retention with acquisition goals.

Segmentation & Personalisation

• Create audience segments based on behavior, interests, purchase history, and engagement signals.
• Develop personalisation logic and dynamic content to improve CTR, CVR, and customer experience.
• Ensure messaging consistency across channels and touchpoints.

Performance Monitoring & Optimisation

• Track KPIs (open rate, CTR, conversion rate, revenue per recipient, churn, repeat rate) and continuously optimize.
• Run A/B tests on subject lines, creatives, CTAs, timing, and content structure.
• Provide performance reports and actionable insights for continuous improvement.

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✔️ 2+ years of experience in retention/CRM marketing (agency or e-commerce experience is a plus).
✔️ Hands-on experience with email marketing tools and automation (e.g., Klaviyo, Mailchimp, HubSpot, or similar).
✔️ Strong analytical mindset and ability to translate data into clear optimisation actions.
✔️ Understanding of customer lifecycle, segmentation, deliverability basics, and copy principles.
✔️ Excellent communication skills and attention to detail.

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Professional Growth : work on high-impact retention projects and develop advanced lifecycle expertise.
Collaborative Culture : join a creative, supportive team that values ownership and experimentation.
Competitive Compensation : competitive salary, bonuses, and growth opportunities.

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If you’re ready to build retention systems that drive measurable revenue, submit your resume today and join KristalDigital.

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