Campaign Strategy & Setup

• Build, launch, and scale PPC campaigns across Google Ads and Microsoft Ads with a strong focus on performance and ROI
• Develop clear account structures (Search, Display, remarketing) aligned with client goals and business objectives
• Conduct keyword research and define targeting strategies to capture high-intent traffic

Optimisation & Performance Management

• Continuously optimise bids, budgets, ad copies, extensions, and targeting to improve CPA and ROAS
• Monitor campaign performance daily and react quickly to changes in efficiency or volume
• Identify growth opportunities and scaling potential across accounts

Testing & Experimentation

• Run A/B tests on ad copy, creatives, landing page alignment, and bidding strategies
• Test new formats, audiences, and campaign types to improve performance and uncover new growth channels
• Apply insights from tests to refine and improve campaign results.

Reporting & Collaboration

• Track key PPC KPIs (CTR, CPC, CPA, ROAS, conversion rate) and prepare clear performance reports
• Collaborate with SEO, design, analytics, and account teams to improve overall campaign effectiveness
• Stay up to date with platform updates, market trends, and competitor activity

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✔️ 2+ years of hands-on experience working with Google Ads (Microsoft Ads is a strong plus)
✔️ Solid understanding of PPC principles and performance marketing metrics
✔️ Experience working with analytics tools (Google Analytics / GA4)
✔️ Strong analytical mindset and ability to make data-driven optimisation decisions
✔️ Ability to manage multiple campaigns and priorities simultaneously
✔️ High attention to detail and structured approach to work

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Professional Growth – Work on diverse international projects and develop advanced PPC expertise
Collaborative Culture – Join a supportive, performance-driven team that values ownership and experimentation
Competitive Compensation – Competitive salary, bonuses, and clear growth opportunities

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If you’re ready to manage and scale PPC campaigns that deliver measurable results, submit your resume today and join KristalDigital.

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