Tracking & Measurement

• Ensure accurate tracking across paid channels, websites, and funnels (events, conversions, UTM hygiene).
• Support analytics setup and validation (Google Analytics, tag manager logic, platform tracking).
• Investigate data discrepancies and provide clear explanations and fixes.

Reporting & Insights

• Build and maintain dashboards and performance reports for marketing and product teams.
• Analyse funnel performance (traffic → landing → conversion) and identify growth opportunities.
• Provide insights on key metrics (CPA, ROAS, CVR, LTV) and recommend optimisation actions.

Experimentation & CRO

• Help design and measure A/B tests for creatives, landing pages, and conversion flows.
• Create structured testing plans and interpret results to drive continuous improvement.
• Work closely with marketers, designers, and developers to implement data-driven improvements.

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✔️ 2+ years of experience in marketing analytics, performance analytics, or a similar role.
✔️ Strong knowledge of analytics tools (Google Analytics, Looker Studio or similar reporting tools).
✔️ Confident with spreadsheets; SQL knowledge is a plus.
✔️ Strong problem-solving skills and attention to detail with data quality.
✔️ Ability to communicate insights clearly to non-technical stakeholders.

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Impactful Work : influence performance decisions and improve ROI across real client projects.
Innovative Environment : work in a team that values testing, learning, and fast iteration.
Competitive Package : Attractive salary, benefits, and professional development opportunities.

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If you’re passionate about turning data into growth decisions, submit your resume today and join KristalDigital.

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