Customer Lifecycle Optimization Specialist

Analyze customer lifecycle journeys to identify opportunities for improving activation, engagement, retention, and long-term user value.
Monitor user behavior across digital platforms and identify patterns that influence customer experience and product performance.
Develop and implement lifecycle optimization initiatives based on behavioral data, user segmentation, and engagement metrics.
Collaborate with product, analytics, marketing, and operations teams to improve customer interactions at key lifecycle stages.
Design and evaluate experiments focused on onboarding, feature adoption, re-engagement, and retention.
Define and track lifecycle KPIs, including activation rate, retention rate, churn rate, and customer lifetime value.
Identify friction points in user journeys and recommend practical improvements to platform functionality and communication flows.
Support the development of personalized engagement strategies based on user behavior and lifecycle stages.
Prepare performance reports and translate analytical findings into actionable recommendations.
Continuously evaluate optimization initiatives and refine strategies based on measurable results.

2+ years of experience in customer lifecycle management, product analytics, growth optimization, retention strategy, or a related field.
Strong understanding of customer lifecycle stages, user engagement, activation, and retention principles.
Experience analyzing user behavior and identifying opportunities to improve digital product performance.
Familiarity with product analytics tools such as Google Analytics 4, Amplitude, Mixpanel, or similar platforms.
Understanding of A/B testing, user segmentation, cohort analysis, and experimentation methodologies.
Ability to interpret quantitative data and translate findings into practical optimization initiatives.
Experience working with cross-functional teams, including product, marketing, analytics, and operations.
Strong analytical thinking, problem-solving abilities, and attention to detail.
Excellent organizational and communication skills.
English proficiency sufficient for professional documentation and team collaboration.

Competitive compensation based on experience and professional qualifications.
Flexible working arrangements with office-based and remote opportunities.
Participation in the development and optimization of digital products with diverse user audiences.
Opportunities to work on meaningful initiatives that directly influence user experience and product performance.
Collaboration with experienced professionals across product development, analytics, marketing, and operations.
Access to modern analytical tools and data-driven decision-making processes.
Professional development opportunities and support for continuous learning.
A collaborative working environment that values initiative, structured thinking, and practical solutions.
Opportunities to contribute ideas, improve existing processes, and take ownership of optimization projects.

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